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A Brand Kit tells Memo who the work is for. A Cinema Kit tells Memo what world the work happens in: the story, the people in it, where it takes place, the objects that matter, how it is shot and what is said. Write it once and reuse it across every project, cut-down and sequel. A kit is what you reuse. A project is where you make one piece.

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Where Cinema Kits live

Open Assets and choose Cinema Kits, directly under Brand Kits. Use New Cinema Kit, give it the name of the film, series or campaign, and it opens on its Overview. A new Cinema Kit starts with three collections: Cast, Locations and Props. Rename them, add your own (a look board, an episode, a set), or delete the ones you do not need.

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The kit page

A Cinema Kit has the same three views as a Brand Kit:
  • Overview — a checklist of what is still missing, the Production bible, and the Cast.
  • Collections — the kit’s reference images and characters, in named groups.
  • Guidance & skills — the Do / Don’t rules that keep the film consistent, and the skills that describe how a shot is made.
It has no logo, colours or fonts, and no website scan or brand book import. Brand identity belongs to a Brand Kit; combine the two when you need both.

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Production bible

The production bible is one document the assistant reads for every shot. Choose Start writing (or the pencil) and lay out the whole production. Use this outline fills in six headings to write under:
  • Story — who wants what, what stands in the way, how it ends
  • Characters — who each person is, what they want, how they look and move
  • Locations — where each scene happens, the time of day, what it feels like
  • Props — each object that matters and what must never change about it
  • Camera — format and aspect ratio, lenses, movement, lighting, colour and texture
  • Voiceover — the exact lines, in order, with who says them and how
Write the voiceover word for word. The Overview shows each heading as its own card. The voiceover lives in the kit as text. A video model with sound can speak a line you put in a scene. Memo does not produce a separate voice track yet.

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Cast

Cast shows the characters filed into the kit. Add cast opens the Cast collection, where Add assets → Your library lists your characters. A Cinema Kit points at characters; it does not copy them. You still create, rename and edit a character, and its reference images, in Assets → Characters. One character can be in several kits.

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Locations and props

Add reference images to Locations and Props with Add assets. Open an image and give it a clear name and subjects such as “Diner interior” or “Red pickup”. When you name that place or object in a request, the assistant picks the image whose name or subjects match.

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Rules and skills

Rules work the way they do in a Brand Kit. Add a rule on Guidance & skills for the whole production (“Always shot at night”), or inside a collection for the things in it (“Cast: everyone in costume”). A rule can also follow one subject, so “Mara always wears the red coat” applies only when Mara is in the shot. Skills saved on the kit describe how a shot is made: a shot design method, a way of directing a performance, a blocking method.

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Using a Cinema Kit in Studio

In Studio chat, open the kit menu in the composer. Once your workspace has a Cinema Kit, the menu is named Kits, lists Brand Kits and Cinema Kits separately, and stays open so you can tick more than one:
  • a Cinema Kit on its own, for an unbranded film
  • a Cinema Kit with a Brand Kit, for a branded ad
  • two Cinema Kits, to bring one world’s characters into another
The chip shows the main kit and +1 for each kit combined with it. A Brand Kit is always the main kit when one is selected. The choice is saved with the chat. For every kit you combine, the assistant gets its catalogue, its document (brand guidance or production bible), its rules and its skills. Up to six kits can be combined in one chat. The campaign menu next to it (From references, Brand only, or one collection) applies to the main kit. A combined kit’s collection rules apply when a reference from that collection is attached. Adding a reference from another kit through the reference picker adds that kit to the chat. You can also @mention a kit for a single request. Context shows which rules apply across the kits you combined.

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With a connected agent

A Cinema Kit is read and written with the same tools as a Brand Kit:
  • list_brand_kits and get_brand_kit return each kit’s kind: brand or cinema.
  • create_brand_kit takes kind: "cinema" and creates the Cast, Locations and Props collections.
  • update_brand_kit rewrites the production bible as the story changes.
  • add_brand_assets saves a character, a location or a prop and files it into Cast, Locations or Props in the same step.
  • The cinema-kit-builder skill is the playbook the agent follows: agree the production with you, write the bible, add the cast, the locations and the props, add the rules, check the kit, then make the piece from it.
  • generate_image, generate_video and run_workflow take also_kit_ids to combine kits with brand_kit_id. The rules of every combined kit are added to the prompt, and the estimate shows which applied.
See Connect your agent.

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Kits and projects

Keep the things you reuse in the kit: the bible, the cast, the reference images, the rules. Keep the things that belong to one piece in the project: its briefs, scenes and results. A project does not hold a kit; the kits are chosen in each chat.