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A Brand Kit tells Memo’s agents who your brand is. Colors, fonts, reference images, guidelines — encoded once, applied everywhere. Knowledge should live in systems, not people.

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Where Brand Kits live

Open Brand Intelligence from the nav (top-right bubble icon). This is where every brand kit, asset, and skill lives across your workspace. Two tabs:
  • Brand Assets — your uploaded references, each belonging to one or more kits, with a kit filter at the top
  • Skills — programmable creative workflows you can invoke in Studio. See Skills
From the Brand Assets tab you can open any kit to see and edit its full detail — assets, colors, fonts, and voice & rules.

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Creating a Brand Kit

From the Brand Assets tab, click + New Brand Kit. Give it a name and it’s created empty. Open it to configure:
  • Logo — the kit’s primary visual identifier, used throughout Memo surfaces
  • Assets — reference images that represent your visual style (logos, product shots, style references, typography samples)
  • Colors — your brand palette, with near-duplicate dedup and neutral filtering built in
  • Fonts — your typography preferences, deduplicated and capped
  • Voice & Rules — a single free-text document describing your brand’s voice, personality, banned language, audience, and hard rules. Markdown-friendly, no fixed structure. Write it the way you’d explain your brand to a new hire.

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Voice & Rules

The Voice & Rules editor is one free-text document per kit — the place you encode how your brand sounds, what it says, what it never says, and the creative lines it won’t cross. When you @mention a brand kit in Studio, the agent reads your Voice & Rules alongside your colors, fonts, and reference images. Write what matters. Skip what doesn’t. Examples of the kinds of things worth writing here:
  • Voice qualities — “warm but precise, never cute”
  • Banned language — “no em-dashes, no ‘unleash’, no ‘revolutionary’”
  • Audience cues — “we write for founders, not marketers”
  • Visual rules — “always natural lighting, never stock photo aesthetics”
  • Product-specific rules — “the bottle always faces camera-right”
A short auto-generated summary is also stored alongside the full text. The summary is what travels into the agent’s ambient context on every generation; the full text loads when you @mention the kit. This keeps short prompts lean and long prompts rich.

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Brand assets

Upload reference images and Memo handles the optimization — images over 5MB are automatically resized, JPEG/PNG transparency is detected, and everything is stored at the right resolution. Run analysis on any asset to extract its color palette. The extracted colors are deduplicated (RGB distance < 18), capped at 12, and saved to your brand palette. You can set any asset as the default for its type (one default per type per workspace).

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The Scan

Drop a URL and the system reads the brand in 30 seconds. The onboarding flow can extract brand identity from a website — colors, fonts, voice — and seed your Brand Kit automatically. Refine from there.

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Auto-extract from a brand book

If you already have a brand book PDF (or a brand-guidelines PNG / JPG), drop it onto the brand book dropzone in the kit’s empty state. Memo reads the document and extracts everything it can find:
  • Colors with proposed roles
  • Fonts with proposed roles (heading, body, display, monospace, accent)
  • Logos with proposed roles (primary, symbol, wordmark, secondary, tertiary)
  • Photography with proposed treatments (lifestyle, product, detail, editorial, portrait) and subjects
Everything lands in a review modal with a checkbox per item — defaults to checked, untick anything you don’t want. Edit names, roles, and tags inline before you save. Click Save selected and only the items you confirmed get added to the kit. Items missing a usable crop are auto-unticked and explained. The dropzone accepts PDF, PNG, and JPG up to 20 MB. The brand book itself is also stored on the kit, so you can open it later without re-uploading.

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Ambient vs @mention

Not all brand context loads automatically. The system distinguishes between:
  • Ambient — a lightweight summary of your brand kit (colors, fonts, voice summary, default assets) is available to the agent on every turn. This is the frictionless path: the agent stays generally on-brand without you having to say anything.
  • @mention — when you type @<kit name> in Studio chat, the agent loads the full kit: every linked asset as visual context, the full Voice & Rules document, and any skills associated with the kit. This is the deep path — use it when you want the agent fully locked onto this kit’s guidelines.
Skills are @mention-only. They never run ambiently — you invoke them explicitly.

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Multiple Brand Kits

Create as many kits as you need — one per client, one per product line, one per campaign. Each kit is independent and can be @mentioned separately in Studio. Agencies running multiple brands: each brand gets its own brain.

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Tips

  • Start with assets, not text. Upload your best reference images and let analysis extract the palette and style. Write the Voice & Rules doc after.
  • Keep the Voice & Rules doc specific. “Use warm, directional lighting” beats “make it look good.” Banned words beat positive platitudes.
  • The voice summary is auto-maintained. You edit the full document; Memo summarizes it for ambient context so short prompts stay cheap and long prompts stay rich.