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A Brand Kit tells Memo’s agents who your brand is. Colors, fonts, reference images, guidelines — encoded once, applied everywhere. Knowledge should live in systems, not people.

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Creating a Brand Kit

Go to Brand Kits from your dashboard and create a new kit. A kit can include:
  • Colors — your brand palette, with near-duplicate dedup and neutral filtering built in
  • Assets — reference images that represent your visual style (logos, product shots, style references)
  • Typography — your fonts and type preferences
  • Guidelines — free-text creative direction the agent follows (“always use natural lighting,” “avoid stock photo aesthetics,” “serif for headlines, sans-serif for body”)

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The Brand Guide

The Brand Guide tab gives you a structured view of your brand identity across five sections:
  • Identity — core visual identity and positioning
  • Voice — personality traits, communication style, do/don’t rules (shown as chips)
  • Platforms — per-platform constraints with metadata cards (Instagram, X, LinkedIn, TikTok, YouTube)
  • Personas — character profiles your brand uses
  • Rules — global rules and boundaries
Each section has a full-screen editor. The system creates sections on first edit — no empty boilerplate to fill out.

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Brand assets

Upload reference images and Memo handles the optimization — images over 5MB are automatically resized, JPEG/PNG transparency is detected, and everything is stored at the right resolution. Run analysis on any asset to extract its color palette. The extracted colors are deduplicated (RGB distance < 18), capped at 12, and saved to your brand palette. You can set any asset as the default for its type (one default per type per workspace).

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The Scan

Drop a URL and the system reads the brand in 30 seconds. The onboarding flow can extract brand identity from a website — colors, fonts, voice — and seed your Brand Kit automatically. Refine from there.

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Ambient vs. @mention

Not all brand context loads automatically. The system distinguishes between:
  • Ambient categories (auto-load): platform rules, persona profiles, brand assets, brand colors. These are loaded as structured metadata blocks whenever the agent runs.
  • @mention-only categories: custom instructions, skills, global rules. These load only when you explicitly reference them in chat.
Free-form content is never auto-injected — it loads on @mention via a [REFERENCED INSTRUCTIONS] block. This keeps the agent’s context focused and cost-efficient.

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Multiple Brand Kits

Create as many kits as you need — one per client, one per product line, one per campaign. Each kit is independent and can be @mentioned separately in Studio. Agencies running multiple brands: each brand gets its own brain.

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Tips

  • Start with assets, not text. Upload your best reference images and let analysis extract the palette and style. Write guidelines after.
  • Keep guidelines specific. “Use warm, directional lighting” beats “make it look good.”
  • Use the always-active toggle on instructions you want applied to every generation without @mentioning.