Browsing Brand Kits
Use List / Grid in the Brand Kits overview. List uses the same rows as Collections, with a thumbnail, kit name, asset count, readable updated date and an arrow to open the kit. The row menu retains Delete when your role permits it. The creation row uses the same layout. Your browser remembers the choice across Brand Kits and the reference asset sections.Where Brand Kits live
Open Assets from the sidebar. This is where every brand kit, asset, and skill lives across your workspace:- Brand Kits — grouped identity, guidance, collections, rules, and skills
- Characters, Images, and Videos — reusable references available to Studio and your connected agent
- Skills — programmable creative workflows you can invoke in Studio. See Skills
Creating a Brand Kit
From Assets → Brand Kits, use the empty-state Create Brand Kit action (or the New Brand Kit card once the library has content). Give it a name and it’s created empty. A kit page has three views:- Overview — the brand at a glance: logo variants, palette, typefaces, and the brand guidance rendered as readable cards (with page references back into the brand book). A completeness meter at the top shows what’s still missing — each chip jumps straight to the fix.
- Collections — the kit’s images and videos, organized into named groups. Unfiled holds assets saved to the kit that haven’t been added to a collection.
- Rules & Skills — the “teach the AI” surface: one-line do/don’t rules the agent must follow, plus the kit’s skills and the editable long-form guidance document. Do/don’t rules are also prepended to every agent generation made over the Memo MCP whose references come from this kit, so they apply even when the agent never reads the kit. Give a product-specific rule or skill subjects (such as a product or character name): the rule then rides only generations that reference that product, and the skill is suggested to the agent exactly when it applies.
- Logo — the kit’s primary visual identifier, used throughout Memo surfaces
- Assets — reference images that represent your visual style (logos, product shots, style references, typography samples)
- Colors — your brand palette, with near-duplicate dedup and neutral filtering built in
- Fonts — your typography preferences, deduplicated and capped
- Voice & Rules — a single free-text document describing your brand’s voice, personality, banned language, audience, and hard rules. Markdown-friendly, no fixed structure. Write it the way you’d explain your brand to a new hire.
Kit thumbnail
The picture a kit shows in the Brand Kits grid. Set it from the kit page by choosing the image beside the kit’s name, or from the kit card’s ⋯ → Set thumbnail. Until you set one, the card previews the kit’s own assets.Filing assets into a kit
From an asset’s menu in Characters, Images, or Videos, choose Add to collection. The same navigator is available from Inspirations and generated results. Select General collections or a Brand Kit on the left, then check the collections on the right. Each checkbox saves immediately, and you can select collections in several destinations. New collection creates one in the destination you are viewing and adds the item. Choose Done to close. Logos go to Overview → Logo. Product images, style references, characters, graphic elements, photography, and videos can live in collections. Filing preserves the asset’s type and reuses the existing asset; it does not make a second media copy. Kit-owned images and videos leave the general library view once filed. In the kit’s Collections overview, use List / Grid to choose landscape previews or compact rows with asset counts and creation dates. This uses the same card family as general Collections and Studio. Newest collections appear first after the New collection and Unfiled controls. Memo remembers the Brand Kit collection layout independently of Studio, Workflows and general Collections. Inside a collection, Add assets lets you choose library images and videos or Upload images. In Unfiled or an existing collection, open the asset’s menu and choose Add to collection to organize it. Open an asset to see its details; videos open with playback controls. Editors can update details, and viewers can inspect them. Remove from collection unlinks the asset. It remains in any other collections, or returns to Unfiled when its last collection membership is removed. Deleting a collection follows the same rule; it does not delete the underlying media. Organizing assets does not automatically attach every collection member to a generation. Videos saved here are available for browsing and playback; saving a video does not make it an image reference for the AI.Voice & Rules
The Voice & Rules editor is one free-text document per kit — the place you encode how your brand sounds, what it says, what it never says, and the creative lines it won’t cross. When you @mention a brand kit in Studio, the agent reads your Voice & Rules alongside your colors, fonts, and reference images. Write what matters. Skip what doesn’t. Examples of the kinds of things worth writing here:- Voice qualities — “warm but precise, never cute”
- Banned language — “no em-dashes, no ‘unleash’, no ‘revolutionary’”
- Audience cues — “we write for founders, not marketers”
- Visual rules — “always natural lighting, never stock photo aesthetics”
- Product-specific rules — “the bottle always faces camera-right”
Brand assets
Upload reference images and Memo handles the optimization — images over 5MB are automatically resized, JPEG/PNG transparency is detected, and everything is stored at the right resolution. Run analysis on any asset to extract its color palette. The extracted colors are deduplicated (RGB distance < 18), capped at 12, and saved to your brand palette. You can set any asset as the default for its type (one default per type per workspace).Characters
Assets → Characters holds the people and characters you want to appear consistently across generations. Pressing + offers two ways in:- Create a character sheet — jump to the Character Sheet workflow: give one image of your character and get a full reference pack (turnaround, model sheet, expressions, poses, details), which you can save back to Characters in one click.
- Upload your own — add one or more images of a character you already have.
Bring your brand with you (onboarding)
Right after you name your first workspace, onboarding asks how your brand should come in. Four doors, one review — nothing is saved until you confirm it:- Scan your website — paste your homepage. Memo reads the site’s own code (not a screenshot): the colors its stylesheets actually use, the typefaces it loads, the logo from the header, the app icon, the social preview and hero imagery, and the page copy for voice. Takes about 30 seconds and lands in the same review as a brand book. See Scan your website.
- Upload your brand book — PDF, PNG or JPG, read cover to cover with every printed value verified. See Auto-extract from a brand book.
- Import from your AI agent — Claude, ChatGPT, Cursor or any agent with connector support pushes what it already knows about your brand through Memo’s MCP connector. The screen shows the connector URL and a ready-made prompt with your kit’s ids baked in, and counts items as they land. See Connect your agent.
- Set it up by hand — logos, colors, fonts, guidance and photography, one screen at a time.
Scan your website
Paste a homepage address on the kit’s empty state (or in onboarding) and Memo builds a proposed kit from the site itself:- Colors from the stylesheets. Every hex is read from the site’s CSS character-for-character — the review shows the green Verified badge because the value comes from the source, never from a model’s reading of a picture. Memo ranks colors by how much the site uses them and by the site’s own token names (a
--brand-500beats a one-off gradient stop), collapses tint ramps into one color per hue, and keeps neutrals separate so a palette of grays can’t crowd out the accent. - Typefaces the site loads —
@font-facefiles, Google Fonts links and named font variables count as strong evidence; system stacks (Helvetica, Segoe UI, -apple-system) are ignored. Fonts loaded from Google Fonts preview in their real face inside the kit. - The logo — the header’s inline SVG (rasterized, with the site’s CSS variables resolved), logo images, and the app icon as the symbol mark. Partner, customer and app-store badges are filtered out.
- Imagery — the social preview image plus the largest hero pictures, filed into collections like a brand book’s photography.
- Voice, guidance and rules — distilled from the page copy into the kit’s guidance document plus enforceable do/don’t rules.
Auto-extract from a brand book
If you already have a brand book PDF (or a brand-guidelines PNG / JPG), drop it onto the brand book dropzone in the kit’s empty state. Memo reads the whole document — cover to cover — and builds a proposed kit:- Colors, verified against the book. Printed hex codes are read from the PDF’s own text and double-checked, so what’s saved matches the page character-for-character. Verified values show a green badge in review.
- Fonts with roles (heading, body, display, monospace, accent), weights, and a specimen crop.
- Logos as variants, not repeats. Each colorway appears once, named the way the book names it (“black on yellow”, “light gray on dark”). Co-branding lockups are tagged as lockups, and repeated marks from other pages arrive collapsed behind a “show repeats” toggle.
- Imagery grouped into collections. Photos and illustrations come pre-filed into named groups — Portraits, Product, Editorial, Illustrations — with short names, treatments, and subject tags. Rename a group or change an image’s type to move it; saving creates these as the kit’s photo collections.
- Rules, ready to enforce. Every do/don’t from the book’s usage pages (“Don’t stretch the logo”) becomes its own rule, applied to every generation for this brand.
- Brand guidance — the voice, usage, and photography direction distilled with page citations, shown on the kit’s Overview as designed cards.
p.12) that opens the brand book at its source page. Click Save and the kit is built: identity, collections, rules, and guidance in one pass. Extraction runs on Memo’s accuracy-tier model and is billed in credits at save-quality prices (a typical book runs a few hundred credits, shown before you start).
The dropzone accepts PDF, PNG, and JPG up to 20 MB. The brand book itself is stored on the kit, so you can re-open (or re-extract) it later without re-uploading. Connected agents can run the same intake over MCP with their own model — see Connect your agent.
Ambient vs @mention
Not all brand context loads automatically. The system distinguishes between:- Ambient — workspace rules, a lightweight asset inventory, and active kits’ voice summaries are available to Studio chat. This is background context, not a selection of every kit’s colors, fonts, and images.
- Selected kit or @mention — choose a kit in the chat’s Brand kit picker, or type
@<kit name>, to load its colors, fonts, guidance, rules, and asset catalog. A limited selection of assets is shown as visual context; the entire library is not sent as images. The picker remembers the kit for that conversation; choose None for work without a selected kit.
Multiple Brand Kits
Use separate kits for distinct brand identities, such as different clients or product lines with their own guidelines. Use Studio projects for individual campaigns or films, and collections for grouping references. A project can exist without a Brand Kit. Collections and projects are separate today; naming a collection after a project does not attach it automatically.Tips
- Start with assets, not text. Upload your best reference images and let analysis extract the palette and style. Write the Voice & Rules doc after.
- Keep the Voice & Rules doc specific. “Use warm, directional lighting” beats “make it look good.” Banned words beat positive platitudes.
- The voice summary is auto-maintained. You edit the full document; Memo summarizes it for ambient context so short prompts stay cheap and long prompts stay rich.