Where
Open any inspiration and switch to the Comments tab next to Details. The tab shows how many comments the item has. Everyone in the workspace reads the thread. Editors, admins and the owner can write in it. A viewer sees the thread and a note that an editor can add to it.Writing one
Type in the box and press Post, or ⌘ Enter on a Mac and Ctrl Enter elsewhere. A comment is signed with your name and dated. It can be up to 1,000 characters. Say what to keep, what to change and what to try. Short and concrete reads best, for people and for the agent:- “Keep the red phone, it carries the palette.”
- “Swap the stacked TVs for radios. Same retro feel, closer to the audio launch.”
- “Try a version at golden hour.”
Removing one
Delete under a comment removes it. You can remove your own; an admin or the owner can remove anyone’s. The line stays in the thread as “Comment removed”, so the conversation keeps its shape.Where the thread goes
Studio. When you press Send to Studio on the item, the project opens with the reference on the canvas and the chat’s first message lists your team’s comments as direction. You can type “do that” instead of retyping the thread. The chat carries the newest twenty; older ones stay in the library. Connected agents. When Claude, ChatGPT or another connected agent reads the item through Memo, it gets the thread with it, signed and dated. Ask “what did we say about this one?” and it can answer. Agents only read the thread. They cannot post in it, and a comment is never an instruction to an agent, so nothing here runs on its own. Search does not read comments. Search finds items by what they show; comments are what you think about them.About the old Analyze tab
The Analyze tab is gone. In its place you have the thread above, because the breakdown it showed was rarely acted on in the panel. What stays:- The visual analysis still exists behind the scenes. It feeds search, and a connected agent can read it and write a fresh one through the connector.
- The Performance block of a saved ad or post, with the platform’s numbers, now sits on the Details tab.