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A skill is a reusable creative recipe — a named block of instructions the agent follows end-to-end when you invoke it. Think of it as a prompt template with teeth: structured enough that the agent executes it reliably, flexible enough that you can still hand it new subjects and contexts. Good candidates for skills:
  • A “3-variant hero shot” recipe that always produces the same three angles
  • A “story reel” that always builds a 4-scene narrative from a single product
  • A “platform pack” that turns one idea into Instagram square + Reel + LinkedIn variants
  • A “brand audit” that runs a consistent visual analysis across saved inspirations
If you’re copy-pasting the same multi-step prompt more than twice, it belongs in a skill.

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Where skills live

Open Brand Intelligence from the nav and switch to the Skills tab. This is your library of skills — every skill you’ve created shows up here, shareable across every Brand Kit in the workspace. From here you can:
  • Create a new skill (click New Skill)
  • Edit the skill’s name, description, and instructions
  • Search through skills by name as the list grows
  • Delete skills you don’t use

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Creating a skill

Click New Skill and fill in:
  • Name — short and memorable. This is what you’ll type after the slash when you invoke it, so keep it tight. Examples: hero-shot, story-reel, platform-pack.
  • Description — a one-liner shown in the picker. “What does this skill do?”
  • Instructions — the actual recipe. Write it like you’d brief a designer: what the end result should be, how many deliverables, any constraints, any style anchors. The agent reads this and executes.
Skills can reference brand assets. If your recipe always uses a specific product photo or logo, note it by name in the instructions — the agent resolves those references when the skill runs.

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Invoking a skill

Two ways to call a skill in Studio chat:

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Slash command

Type / in the chat composer. A picker appears showing all your skills, filtered as you keep typing. Pick one, or hit Enter on the highlighted result. 
/hero-shot for the new soap bar, clean studio look
The slash command attaches the skill to the message. The agent reads the skill’s instructions as the primary brief for the turn, using your free-text addition as the subject or context.

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@mention

Type @ followed by a skill name. Works the same way as @mentioning a brand kit — the skill’s instructions become part of the agent’s context for that turn. 
@story-reel build a 4-scene launch narrative for the soda line
Slash commands are the faster path; @mentions are useful when you want to combine a skill with a brand kit mention in the same message (@Acme Brand @story-reel ...).

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Plan-then-execute

For skills that produce multiple deliverables (like a storyboard recipe or a platform pack), the agent proposes a plan first — usually as a creative brief on your canvas. You review the plan, adjust aspect ratios and references if needed, and click Generate. The skill’s instructions control the plan; your confirmation controls execution. This means skills slot neatly into the Creative Brief flow. A skill that builds a storyboard will produce a brief with the sequential toggle already checked. A skill that builds a platform pack will produce a brief with three deliverables at different aspect ratios.

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Combining skills with brand kits

Skills are workspace-wide — one library, shared across every brand kit. @mention a brand kit in the same message and the agent combines the two: the skill provides the recipe, the kit provides the visual identity and voice. 
@Acme Brand /hero-shot a new packaging drop
The agent executes the hero-shot recipe using Acme Brand’s colors, fonts, voice, and assets as the creative constraints.

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Editing skills

Skills are editable any time. Changes apply to future invocations immediately — already-generated work doesn’t change. If a skill is producing inconsistent output, tighten its instructions: be more specific about deliverable count, style anchors, and required references.

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Tips

  • Start from a prompt you’ve already perfected. If you have a multi-step prompt that keeps working, paste it into a skill’s instructions and give it a name.
  • Make skill names short. You’ll type them after a slash. /hero-shot beats /product-hero-shot-three-angles.
  • Keep each skill single-purpose. One recipe per skill. If a skill is drifting into “and also does X,” split it.
  • Write the skill instructions in the agent’s voice. You’re writing the brief you’d give the agent. Be specific about what to produce; vague about exactly how, so the agent has room to use your brand kit.
  • Test each skill with two different subjects before relying on it. If the output differs wildly in quality between subjects, the instructions need tightening.