Creative Briefs

A Creative Brief brings a campaign’s scenes together. Use it to write prompts, select references and choose output settings. Press Generate on the brief card and every scene becomes its own node next to the brief, named after the scene, and runs.

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Prepare your scenes

1. Describe the campaign in Studio chat. Mention the brand kit and references you want to use.
2. Open the brief from its canvas card or the Open brief link in chat.
3. Choose a scene in the left list. Edit its prompt in the center and its output settings on the right.
4. Add, reorder or remove scenes using the scene list, and rename the open scene from its title above the prompt. A brief can contain both images and videos.
5. Choose Back to canvas, then Generate on the connected image or video generator.

If a connected generator was deleted, opening the brief creates the missing connection again. Reopening an already connected brief does not create another generator.

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Write and refine prompts

Click anywhere in the prompt to edit. Repeated spaces, ordinary keyboard navigation, selection and undo work inside the editor. Changes are saved as you write, including the latest text when you switch scenes or close the brief. Write creative instructions such as “warm lighting” or “negative space” directly in your prompt. The brief has no separate Styles library or automatic attribute popovers. Older saved style selections are preserved as visible prompt text when the brief opens.

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Choose scene references

Use + below the prompt to open the reference picker, or type @ to choose an available reference. Each scene’s thumbnail strip shows the references used for that scene. An inline reference is one locked chip. Its label cannot be edited inside the prompt. Use the asset’s own editor to rename the asset.

• Remove a chip with its X or by selecting it and pressing Backspace or Delete.
• If the same reference is mentioned twice, deleting one mention keeps the other.
• Deleting its final mention detaches it from that scene.
• Removing a thumbnail below the prompt also removes all its inline mentions in that scene.
• Other scenes keep their own selected references. Removing a scene reference does not delete the original asset from its brand kit.

A color such as Stripe Purple (#533AFD) displays a small swatch. The exact color text remains in the prompt. Swatches do not become additional reference images.

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Reference purposes

Each thumbnail has a purpose menu below it. Image scenes can mark a reference as Character, Location, Prop or product, Pose or staging or Style. The purpose is described to the model together with the image. Video scenes can also mark a reference as the Start frame or End frame; a scene has one of each. A saved purpose stays with the reference when you reorder thumbnails. A video scene with no purposes uses its first reference as the start frame, and the strip labels that thumbnail Start · auto.

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References not used in any scene

When you pick references in chat and the agent does not assign them to a scene, the brief lists them under Not used in any scene instead of adding them to every scene. Select one to add it to the current scene, or choose Add all to every scene. The brief card on the canvas shows how many references are still unassigned.

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From a connected agent

A connected agent (see Connect your agent) can create a brief for a multi-scene ask, read the brief you have open, and edit scenes, references and purposes for you. Changes made while the project is open appear in the editor immediately and can be undone like your own edits. Generation still runs from the connected canvas generators, after you approve the estimate.

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Output settings

The Output card beside the prompt shows the scene’s model, aspect ratio and quality, and its estimated credits. Quality lists the selected model’s real tiers (1K, 2K, 4K for images; 480p, 720p, 1080p and similar for video), and the estimate follows it. Video scenes add duration and audio controls. Available options depend on the selected model. Each scene’s estimate also appears beside it in the Scenes list. Scene settings are what each scene node runs with. A scene that leaves a setting empty follows its node’s default, and the agent is told which fields defaulted. A shared character reference does not by itself make one scene depend on the previous scene’s output.

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Generate from the brief card

Generate on the brief card lays every scene out as its own card to the right of the brief and runs them all at once. Cards are framed by family: a scene’s section (for example Characters / Bob or Locations / Garden), or images and videos when no section is set. Each card is named after its scene, shows the scene text with an Edit in brief link and one line of settings, and carries its own copy of the prompt and settings, so it stands on its own. No wires are drawn between the brief and its cards. Every output is named after its scene, so it is easy to find again in the library and to reuse as a reference. Scenes that already have a card keep it; pressing Generate again re-runs every scene in place and only adds cards for new scenes. Credit limits and errors show on the card that hit them. The canvas displays generation progress, outputs and errors. A failed generation leaves the brief available for correction. Check the affected generator’s results before starting another run; generating a whole brief again can generate successful scenes again too. Credit limits and workspace permissions still apply.

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Older saved briefs

Older chat brief cards now open the same expanded brief. If an older brief contains one document instead of structured scenes, Memo shows Your saved brief. Choose Create image scene or Create video scene to bring that document into one editable scene. Review it and add further scenes as needed. The import preserves the original document under Original saved brief. It does not use AI to reinterpret your saved work or start a generation.

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Context efficiency

On brief-answer turns, Memo keeps the kit’s asset names and IDs, colors, fonts and rules available without repeatedly sending its images to the chat model. Recent brief details and your latest answer remain in context, including supported corrections from longer conversations. The brief editor groups continuous typing into useful canvas undo steps without postponing the saved text. These changes reduce unnecessary editing work; actual generation costs still depend on the chosen models and outputs.