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When you ask the Studio agent to create a campaign with multiple images or videos, it presents a Creative Brief on your canvas. The brief is your control panel — review, edit, and fine-tune every deliverable before a single image is generated.

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How it works

  1. Describe your campaign in the Studio chat. Mention a brand kit if you want brand assets available.
  2. The agent creates a brief with an overview, product context, tone & style, constraints, and individual deliverables.
  3. Review and edit on the canvas — the brief opens in a rich text editor where you can modify any section.
  4. Adjust per-deliverable settings — each image or video has its own aspect ratio, quality, and references.
  5. Click Generate — each deliverable is generated with its exact settings. No global overrides.

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Per-deliverable settings

Each deliverable has its own settings row:
  • Aspect ratio — pick from available ratios. Video supports 16:9, 9:16, and 1:1.
  • Quality (images) — 1K (fast), 2K (high quality), or 4K (highest quality).
  • Duration (videos) — 3s, 5s, 8s, 10s, or 15s.
  • Delete — remove a deliverable with the X button. The matching text section is also removed from the editor.
These settings are enforced server-side. Regardless of how the agent interprets your brief, the aspect ratio, quality, duration, and references you set are exactly what gets produced.

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Inline asset references

Type @ inside a specific deliverable’s text to mention a brand asset. That asset becomes a visual reference for that specific image only:
  • Tag @Cookies 'n Cream Tub in Image 1’s direction — only Image 1 gets the tub as a reference
  • Tag @Logo in Image 2’s direction — only Image 2 gets the logo
  • An image with no @tags falls back to its originally assigned references
Precise control over which brand assets influence each generation.

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Adding references

Click + Add in the Elements section to open the reference picker:
  • This Kit — assets from the brand kit you @mentioned in chat
  • Browse Kits — browse all your workspace’s brand kits and add any asset
  • URL — paste any image URL as a style reference

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Mixed campaigns

A single brief can contain both image and video deliverables. When you generate:
  • Image deliverables use their individual aspect ratio, quality, and references
  • Video deliverables use their duration, aspect ratio, and creative direction describing motion, camera, and action
The footer shows a breakdown like “3 images, 1 video” so you always know what will be generated.

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Editing the brief

The brief editor uses rich text across all sections:
  • Click anywhere to start editing
  • Use @ to mention and tag brand assets inline
  • Asset mentions appear as styled chips with thumbnails
  • Shared sections (Overview, Product, Tone & Style, Constraints) apply to all deliverables
  • Each deliverable’s section contains its specific creative direction
After confirming a brief, click Edit to re-open it and make changes before generating.

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Storyboards

For sequential work — where each shot builds on the previous one — the agent can plan a storyboard instead of a brief. Storyboard generations happen sequentially with each shot chained to the last, maintaining visual continuity across the sequence.