> ## Documentation Index
> Fetch the complete documentation index at: https://docs.memo.solutions/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Memo?

> The brand operating system. One brain carrying your voice, visual taste, audience, and strategy — a team of agents that capture, create, and orchestrate on your behalf.

Memo is a brand operating system. One brain that carries your voice, your visual DNA, your audience, your strategy. A team of agents that capture, create, and orchestrate on behalf of your brand.

Not a content tool. Not a scheduler. Not a better ChatGPT.

## The system

Memo has three surfaces that share one brain:

* **The Scan** — Drop a URL. The system reads your brand in 30 seconds.
* **The Brain** — Voice, visual DNA, personas, pillars, boundaries. The strategic core that every agent draws from.
* **The Studio** — Where the work gets made. One idea becomes every format and three variants.

Strategy and creativity are not separate jobs here. They share one brain — because in the people who do this work well, they always did.

## Who it's for

**Creators** who are tired of context-switching between saving references, building mood boards, and generating work. Your taste compounds here.

**Small teams** who want agency-quality output without agency cost. The system carries the context so every piece of work stays on-brand without a 40-page guidelines PDF.

**Agencies** running multiple brands who need creative at scale without scaling headcount. Each brand gets its own brain.

## How it works

<Steps>
  <Step title="Capture">
    Save visual inspiration from anywhere on the web — browser extension or paste a URL. The system auto-enriches every image with metadata, title, and description. Your library grows with every click.
  </Step>

  <Step title="Analyze">
    Run analysis on any saved image. Memo extracts the color palette, lighting setup, composition, style references, mood — the full creative DNA. Save those as reusable brand assets.
  </Step>

  <Step title="Create">
    Open Studio. Describe what you want in conversation with an agent that already knows your brand. It generates images and videos on an infinite canvas, using your references and brand kit as creative constraints.
  </Step>

  <Step title="Orchestrate">
    Build creative briefs with per-deliverable control. One campaign becomes multiple formats — each with its own aspect ratio, quality, references, and creative direction. The system coordinates. You stay the taste-maker.
  </Step>
</Steps>

## Core vocabulary

Memo has a small vocabulary. Learn these and the rest is intuitive:

| Term            | What it means                                                                                      |
| --------------- | -------------------------------------------------------------------------------------------------- |
| **Inspiration** | Anything visual you've saved — a screenshot, a photo, a link from the web                          |
| **Generation**  | An image or video the system created for you in Studio                                             |
| **Space**       | A folder for grouping related inspirations — project mood boards, campaign references              |
| **Brand Kit**   | Your colors, fonts, assets, voice, and rules. The agent uses these to keep work on-brand           |
| **Skill**       | A reusable creative recipe — invoke with a slash command in Studio to run a repeatable workflow    |
| **Studio**      | The canvas + chat agent where you make new work                                                    |
| **Analysis**    | A structured breakdown of an image's visual properties — color, composition, lighting, mood, style |
| **Workspace**   | Your account container. All inspirations, generations, brand kits, and members live here           |
| **Credit**      | The unit for billing. Generation, analysis, and chat consume credits. Saving is free               |

## Start here

* [Quick Start](/get-started/quick-start) — from sign-up to your first generation
* [Saving from the Web](/save-organize/saving-from-the-web) — build your library
* [Studio Overview](/studio/overview) — where the work gets made
* [Setting Up Your Brand](/brand-kits/setting-up-your-brand) — encode your strategy